
Source: Hootsuite Global State of Digital 2022 report 12.

It’s another great data point to inspire mobile optimization for your content. Users spend almost 24 hours each month on the YouTube mobile appĪndroid users across the globe spend on average 23.7 hours each month using the YouTube app on their phones. We’ve said it before and we’ll say it again: Optimize! For! Mobile! With an average of 4.63 pages visited via the YouTube app versus only 2.84 pages per visit on the desktop, mobile users clearly are lingerers who can’t get enough of that ‘Tube.

Mobile users visit twice as many pages on YouTube as desktop users Source: Hootsuite Global State of Digital 2022 report 10. Marketers would be wise to make sure content is optimized for a great viewing experience on even the tiniest of screens. While the majority of YouTube’s audience is watching videos via their computer, a big chunk of users are coming to the platform via their phones. 22% of YouTube users are accessing the site via mobile
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Ready to build your brand on YouTube? Here’s how to increase your YouTube subscribers and promote your YouTube channel. Even if you’re not creating regular content on the site, it’s worth having a presence here on one of the world’s most popular digital hubs in some capacity. That’s even more than Netflix, where users stream just 452,000 hours of video. 694,000 hours of video are streamed on YouTube each minute Source: Hootsuite Global State of Digital 2022 report 7. “YouTube” also happens to be the third most popular search term on Google. With over 14 billion monthly visits, YouTube clocks in as one of the internet’s heaviest hitters, right after its parent company, Google. YouTube is the world’s second-most visited website Source: Hootsuite Global State of Digital 2022 report YouTube usage statistics 6. The bottom line? Assume that your fans are also following you on Facebook, Instagram or TikTok and make sure you’re not repeating content or cross-posting: give ‘em something fresh!ĭig into our complete guide to YouTube marketing to start building a truly unique strategy for the platform. Less than 1% of YouTube users aged 16-64 are unique to the platform. 99% of YouTube users also are on other social media platforms Wanna capture some of those minutes for your own content? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm. That’s a pretty generous chunk of time to be hanging out on a platform. Visitors spend an average of 19 minutes a day on YouTube Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.

Some even visit several times per day, according to Statista. In the U.S., 62% of users access YouTube daily Source: Hootsuite Global State of Digital 2022 report 3. This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come. 54% of YouTube users are maleįor YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male. Source: Hootsuite Global State of Digital 2022 report 2. In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. YouTube has 1.7 billion unique monthly visitors
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Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.
